Jason here, everyone. This is a round of posts that are going to come from the non-soap making other half of this blog writer duo! Most of my posts are going to be dealing more with the business side of our venture and the things that excite me in this journey. I want this blog to be a transparent place where everyone who reads or is interested can see why exactly we are doing what we do and how they can also follow the steps of a regular family of five in using doTERRA essential oils to remake much of their daily habits and lifestyle. It’s a great journey we’re on!
So my first posts are going to be in a short series titled So Why?... going throught the reasons that Sheena and I have for starting this blog and business with doTERRA. Here we go...
So why a MLM?- Part l
Because! It’s not about multi-level-marketing (ugh, sigh, ewee, pyrimid scheme etc. etc.) It’s about why THIS COMPANY. Sheena and I (emphasis on I) have always wanted to have our own business. I have stacks and stacks of business magazines and articles that I’ve saved over my years in college, just waiting for the right time to take the leap. In that time I formed a few opinions that were the basis of qualifying any business we would start.
1. It would have to be able to scale easily.
This is very important. I had my own landscaping company for a while when I was younger, but the biggest I would be able to get would be the region I could cover with my workforce. When you’re talking about an entire world of opportunity, one tiny region is very limiting. Trillions of dollars change hands between billions of people EACH AND EVERY DAY. Imagine being able to reach out to all those people with what you have to offer. It can happen with the internet.
2. No franchises.
Franchises have a higher success rate than other small businesses but... We didn’t want to follow someone elses rules even if it brought success. That would be owning our own jobs, unless we got bigger and owned several.
3. Large market.
While it’s VERY possible to have a niche market and create an amazing huge company (Duck Dynasty ring a bell?) I wanted to enter a market that was applicable to almost everyone. Dyson- vacumes, Zappos- shoes, Coca Cola- beverage etc. Do you know someone who does not drink or wear shoes or clean their house?
4. Easy to enter market.
Cambridge Satchels was started by Julie Deane, in her kitchen with less than $1000. It’s now selling millions in satchels every year. If we started something, I wanted to have an idea and go with it.
Lastly, #5.
5. It had to be something that both Sheena and I were passionate about.
If there is no passion for what you are doing and excitement for the possiblilities and opportunities open for you in your business, then what is the point? If you don’t like your job, then you start a business you don’t like running and growing is there anything gained? This was tough though, because though Sheena and I fit each other like puzzle pieces, that doesn’t mean we’re the same puzzle piece!
We finally, joined with an amazing business leader named Tasha who, over several conversations, explained to us in detail what doTERRA was and how it worked. Sheena and I talked it over and decided it would be an amazing business at it’s best and a fun why not? experience at it’s worst. I love that part in We Bought a Zoo when Scarlet Johansen asks Matt Damon’s character, “Why are you doing this?” about his mysterious sudden interest in zoos, to which he answers with a smile, “Why not?” Sheena and I love living life with the freeing “Why not?” attitude, not by the leery “Why?” question.
Since that time both of us have only become more and more amazed by the possibilities in this company! In part ll tomorrow I will go over why this is exactly what I, and she, were looking for in our life. Stay tuned!
PS. These are some of the foundational thoughts I had and shared with Sheena a hundred times over in the past. If you’re interested in why we would want to start a business in the first place, leave a comment and let me know! Be glad to write something up on that, but we want this to be a reader sourced site, so you have to tell us what YOU would like to hear about!
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Thanks,
Jason